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  • Pretty Little Thing rebrand

    Pretty Little Thing rebrand

    By Jazmin Young

    In March 2025, Pretty Little Thing – part of the Debenhams group – unveiled an ambitious new rebrand under the vision of co – founder Umar Kamani. This rebrand was driven by a bold mission to “redefine accessible luxury for a new generation” this marks a significant shift for the brand, moving away from the traditional fast fashion label that is often associated negatively in the press towards a more refined, conscious, and aspirational brand. 

    Kamanis rebrand strategy focuses on consumer insight and emotional connection. By placing the “needs and desires” of PLT’s customers at the centre of the transformation, the brand aims to create a more authentic and responsive relationship with its consumers. Kamani has described this new chapter as an effort to “write the next chapter of fashion history” one that balances innovation, inclusivity, and elevated style.

    The brand has had an entire redesign, from the logo and colour palette to the website design and typography, every touchpoint has been carefully reimagined. The brand’s once playful, pink, and unicorn-inspired aesthetic, a symbol of its early appeal to a young, trend-driven market, has evolved into a sleek, sophisticated, and modern design. This new visual identity reflects a commitment to elegance and longevity, aligning with PLT’s repositioning as a leader in accessible luxury rather than disposable fashion.

    Ultimately, PrettyLittleThing’s rebrand signifies more than just a cosmetic change, it represents a strategic evolution toward a more sustainable, aspirational, and culturally relevant brand identity. By redefining what luxury means for its audience, PLT is positioning itself not only to remain a dominant force in online retail, but to shape the future of fashion for the next generation.

  • Style vs COMFORT IN WINTER

    With the cold weather worsening, is style really the priority? Hoodies and joggers sound far more appealing than cute tops and jeans. If staying casual isn’t for you, layering is key!

    Base layers such as long sleeve tees are essential and can be found in popular places such as Zara for affordable prices.

    Don’t forget to accessorize with scarfs and gloves. Tartan scarves are a wonderful way to embrace the winter season, ensuring warmth with style. It is common to be put off my gloves, thinking they ruin an outfit, however fingerless gloves add a chic touch to an outfit, when not needed outside they can be rolled up to look like the end sleeves of a sweater.

    Suede jackets are in right now; this comforting material adds an extra layer of warmth whilst bringing a sophisticated touch your average puffer coat can’t.

    Again, comfort isn’t necessarily linked to jeans, yet Bershka is the place to be for jeans that feel effortless. Their range of baggy jeans make it feel like you are something as comfortable as wearing wide leg joggers.

    To add the final touch to your outfit, UGG boots are the way to go. If you remember to use protection spray as they are suede, you are good to go in this harsh weather. UGGs feel like a toasty hug, if they are too expensive almost all the high street stores have exceptional dupes.

    Winter doesn’t mean your style has to be pushed aside; comfort can still be key.

  • rhode to the uk

    Hailey Biebers empire will be finally getting a home in the UK. 

    Following the launch of Rhode in 2022, the billion-dollar brand founded by Hailey Bieber is finally launching in UK Sephora stores following mass success in its early stages. The brand sells a variety of products such as skincare, makeup and infamous lip cases. All Rhode products are prided on production, being purposeful and high performing. Rhode does many pop-ups to help test different markets, with people queuing for hours on end in hopes of getting their hands on just one product.

    Rhode’s success allowed the business to be acquired by E.l.f Beauty back in August, and Bieber remaining the chief creative offer and is head of innovation for Rhode, supported by the industry powerhouse that is E.l.f Beauty.

    Sephora is the perfect place for a brand that is on such a global scale among consumers, with the company operating in 35 markets. The brand has more than 3,200 stores and millions of followers on a range of platforms. 

    Sephora announced the launch of Rhode in its stores back in May with no official date for the UK launch. However, it has recently been confirmed that the UK stores will be receiving the widely loved products on the 10th of November. With Hailey Bieber stating that Sephora is the best partner to ‘help bring the vision to life’. 

    As a Rhode fan personally, I cannot wait to be able to go into stores and pick up my favourite products!

  • How to Thrift Like a Pro: Finding Gems in Secondhand Stores

    by Marie Lang

    Fast fashion may be cheap and convenient, but it comes with a major cost – massive waste, poor quality clothes and harmful environmental and labour impacts. Instead of feeding that cycle, thrifting offers a smarter, more sustainable alternative. By choosing secondhand, you reduce waste, save money, and give quality clothing a second life while helping the planet.

    Thrifting has evolved from a budget-friendly necessity into a treasure hunt for unique, stylish, and eco-conscious fashion. But walking into a secondhand store without a plan can feel overwhelming. The key to finding true gems? Thrift with intention, patience and a few pro-level strategies.

    1. Start with a clear idea of what you’re looking for. Whether it’s vintage denim, oversized blazers or statement accessories, having a mental mood board helps you stay focused. But stay open to surprises then some of the best finds are the ones you didn’t plan on.

    2. Next, learn to scan racks efficiently. Instead of flipping through each item, train your eye to spot quality details: textures like wool or linen, sturdy stitching, unique patterns and brand labels you recognize. High-quality fabrics stand out quickly once you know what to look for.

    3. Timing is everything. Go early and go often. Many stores restock in the mornings, so you’ll get first pick. Thrift inventory changes constantly, which means consistency pays off so regular visits increase your chances of finding something special.

    4. Don’t skip the men’s section, kids’ section, or even home goods. Oversized button-ups, graphic tees and blazers often hide there for a fraction of the price. Kids’ scarves or accessories can also work perfectly for adults.

    5. When you find something you love, inspect it carefully. Check for stains, holes, broken zippers or missing buttons. Minor issues are often fixable but make sure it’s worth the effort. A quick try-on can also reveal whether an item truly fits your style and proportions.

    Remember that thrifting is a slow fashion mindset. It’s about discovery, creativity and reducing waste. With practice, you’ll develop an eye for hidden gems and every thrift trip feel like a small fashion victory.

  • Primark’s decrease in sales

    Primark’s UK sales have declined as shoppers increasingly shift towards cheap online retailers such as Shein and Temu. With rising living costs pushing high-street prices up, many consumers now favour digital platforms offering lower prices, constant discounts and rapid delivery – benefits Primark cannot fully match due to its limited online presence. The retailer’s profits fell by 13% to £1.4bn this year, highlighting its growing vulnerability in an increasingly digital marketplace.

    Chief executive George Weston remained cautiously optimistic about 2026 but emphasised that performance depended heavily on the wider “consumer environment,” which he described as “particularly unpredictable.” Although Primark has expanded to 476 stores across 18 countries, its physical scale alone is no longer enough to offset the rapid shift in consumer behaviour.

    This challenge may deepen further as Chancellor Rachel Reeves is expected to raise taxes in the upcoming budget, placing additional pressure on household finances. With disposable incomes squeezed, shoppers may become even more inclined to choose the lowest-cost online options. For Primark, the issue is no longer just high-street competition but its limited ability to compete in the fast-moving online fashion economy, where digital-first brands increasingly dominate.

    by Jazmin young

  • 5 Ways to Romanticise Your Life & feel like your in a movie 

    5 Ways to Romanticise Your Life & feel like your in a movie 

    By Amelia Calvert

    Romanticising life isn’t about ignoring reality but rather finding beauty in in the everyday.  

    1. Curate a Morning Ritual 

    One way to romanticise your life would be to start your day with intention. This could be by lighting a candle, taking time to make an aesthetic coffee. Perhaps journaling for 5 minutes, think about how you want your day to go, start your day like the movie you want to be in. 

    2. Dress for the Mood You Want 

    Clothes aren’t just fabric—they’re energy. When you dress in a way that reflects how you want to feel, you set the tone for your day. Even if you’re just popping out for milk, throw on that jacket that makes you feel unstoppable or those boots that make you walk taller. Fashion isn’t only about trends; it’s about self-expression. When you look like the version of yourself you aspire to be, you start living like them too. By feeling your best it creates a sense of belonging.  

    3. Make Playlists for Every Mood 

    Music can change your whole mood! Create playlists that fit every scenario, these could be for cleaning your room, walking, or maybe even for those cry sessions in the shower we all have every once in a while. A playlist can change them blue and grey moments, bright and often easier to deal with. Or perhaps you’re quite content and need a playlist to match this cinematic experience. Suddenly, your walk to the bus stop feels like the opening scene of a movie, and folding laundry becomes a montage of self-care. Curate your life like a soundtrack.

    4. Take Yourself on Solo Dates 

    You don’t need company to enjoy life. Take yourself out for coffee, wander through a museum, or sit in the park with a book. Solo dates teach you to appreciate your own presence and remind you that your happiness isn’t dependent on others. It’s empowering to realize you can create joy for yourself anytime, anywhere.

    5. Romanticise the moment 

    Life isn’t just about big milestones—it’s about the tiny, ordinary moments. Pretend you’re the main character in a coming-of-age film while grocery shopping or doing laundry. Add a little drama to everyday. Notice the way sunlight hits your coffee cup or how the wind feels on your face. When you romanticize life, you start seeing beauty everywhere. Take that picture of the falling leaves if it’s making you feel joy and happiness. Capture the moment you stopped and were present in the moment.

  • Fiyero Fever: Jonathan Bailey ‘Dances Through Life’ as 2025’s Sexist Man Alive.

    By Lana Coe

    Jonathan Bailey is having a wickedly good year. The British actor, fresh off his transformation into charming prince Fiyero in Wicked: Part One, has been names People’s magazine’s ‘2025 Sexiest Man Alive’- and fans are far from surprised.

    Bailey may have stolen hearts in Bridgerton, but his leap into Oz has fans positively spellbound. As Fiyero, the flirtatious prince who literally ‘dances through life’, Bailey combines charisma and depth in a way that’s turning ‘Fiyero Fever’ into Hollywood’s latest epidemic.     

                     

    In his People magazine interview, Bailey called the honour “deeply flattering- and slightly terrifying”, also adding that being called sexy “isn’t just about looks anymore: its about empathy and a good sense of humour”.

    From London’s West End to Hollywood’s biggest stage, Bailey’s career continues to soar. With Wicked’s release expecting to be one of 2025’s biggest cinematic events, the new opposed Sexiest Man Alive seems poised for his most magical chapter yet.

    After all, if anyone was born to dance through life, it’s Jonathan Bailey.

    Some of the other fan favourite contenders for Sexiest Man of the Year 2025 were Pedro Pascal, who many considered a frontrunner thanks to a year of critically acclaimed roles and his effortlessly warm public persona. Glen Powell also emerged as a strong favourite, fuelled by his rising action-hero status and easy charm that seemed to follow him from red carpets to box office hits. Jeremy Allen White’s name appeared frequently too, boosted by a breakout year and a fanbase that only continued to grow, while Sterling K. Brown earned attention for his sophistication and long-trusted screen presence. Each contender brought something distinct: rugged intensity, classic leading-man appeal, or fresh magnetic energy, making the competition feel unusually varied and wide open. Yet even with such strong names in circulation, Jonathan Bailey ultimately surpassed them, proving that this year’s choice was shaped not just by looks, but by momentum, versatility and cultural impact.

  • The return of ballet flats 

    by Fern Headley- Jordan

    Once seen as outdated, ballet flats have gracefully pirouetted back into the fashion spotlight. According to google trends, searches for “ballerina flats” peaked in April 2025, proving that this timeless shoe has once again captured the public’s attention. But why?

    A Brief History of Ballet Flats
    Ballet flats have a long history that dates back to the 18th century. French ballerina Marie Camargo of the Paris Opera Ballet was one of the first dancers to wear non-heeled shoes, prioritising comfort and movement over fashion.
    A century later, Italian shoemaker Salvatore Capezio opened his shop opposite the Metropolitan Opera House in New York. His work creating improved ballet slippers for dancers earned him fame, and by the 1940s, American designer Claire McCardell commissioned Capezio to make rubber-soled ballet flats for her wartime collection, due to leather shortages. This collaboration marked the transition of ballet flats from stage to street.

    Hollywood Glamour and Everyday Elegance
    The 1950s cemented ballet flats as a chic everyday staple. Audrey Hepburn popularised them when she wore a pair in the 1954 film Sabrina, pairing them with cropped trousers to create a look that was both feminine and practical.
    Around the same time, Brigitte Bardot collaborated with French brand Repetto, asking for a ballet slipper with a hard sole. This innovation transformed Repetto into a globally recognised fashion brand. In the 1980s, Princess Diana became another iconic figure associated with ballet flats. She often styled her elegant daywear with flats rather than heels and famously purchased 12 pairs from French Sole in one visit.
    The early 2010s saw yet another wave of popularity, led by icons like Alexa Chung and Kate Moss, who helped revive the shoe as a fashion essential.

    The 2020s Revival:
    The latest resurgence of ballet flats reflects a growing nostalgia for quiet luxury and feminine minimalism. In recent years, celebrities like Dua Lipa, Lily-Rose Depp, and Bella Hadid have been spotted styling ballet flats with everything from jeans to satin skirts.
    Every brand has released their own version of ballet flats, with some of the most popular being the bejewelled Alaïa, the satin Miu Miu ballet flats, and of course, Chanel’s classic two-tone design.
    The rise in popularity also aligns with the viral TikTok trend “#Balletcore,” which romanticises the aesthetics of ballet through soft silhouettes, sheer fabrics, and pastel tones. This digital movement has reintroduced the charm of ballet flats to a younger generation seeking both comfort and elegance.

    Why Are Ballet Flats So Popular?
    Despite fluctuating trends, ballet flats have remained a consistent wardrobe staple for decades. Their enduring appeal lies in their versatility, they can be dressed up or down, worn to the office, styled with denim, or paired with a delicate dress.
    In a world increasingly drawn to comfort, nostalgia, and sustainable fashion, ballet flats strike the perfect balance between practicality and sophistication. They are lightweight, timeless, and endlessly adaptable, qualities that ensure they’ll never truly go out of style.

    As fashion continues to cycle through trends, ballet flats remain a reminder that simplicity, comfort, and elegance often endure far longer than fleeting statements or novelty designs.

  • Oasis X Adidas

    Oasis Comeback

    After 15 years being separated, with both Noel and Liam Gallagher Pursuing solo careers, Oasis announced their comeback tour on the 27th of August 2024. Tickets flew out with every date of the tour being a sell out, with no surprise as the band is one of the most popular bands in the world, from dominating the 90s to continuing to grow their fan base to this day. 

    With Oasis being an older iconic band, the typical fan is not one-dimensional as it includes older fans who experienced the 90’s madness and new generation fans of young listeners. Fans incorporate 90’s style fashion as their uniform, with Adidas being the main brand linked to the band. Adidas is a part of the brand’s culture which is why for the 2025 oasis tour, the band collaborated with Adidas to make unique merchandise and continue the link and legacy they share together.

    The collaboration just made sense as it highlighted the authentic cultural connection between Oasis and Adidas with their heritage both linking to the British working class and football culture (hooliganism). Fans of the band are often a part of the “casuals” fashion trend which ultimately consists of sportswear being styled day to day, Adidas being a prominent brand worn within this trend.

    When the comeback tour began, it became a trend on TikTok to post a video of all the Adidas shoes being worn at the concerts, which demonstrates why the collaboration fit perfectly with the fan base aesthetic. 

    @oh.so.rosie

    First Oasis show in Cardiff 🤝 adidas. The unofficial uniform was out in force, meanwhile, this elder emo didn’t get the memo #oasis #oasisreunion #cardiff #oasiscardiff #adidas

    ♬ Roll With It – Oasis
  • Is sorrento Bursting At the seams?

    By Amelia Calvert

    What once was a hidden gem on the Italian coastline, towns such as Sorrento are now swarmed overwhelmingly with tourists. The narrow streets  of Sorrento are now crawling with tourists Sophie law for the Daily Express deemed it was ‘plagued by tourists’.  

    When visiting there myself over the summer, I came to the realisation that it has perhaps lost its charm. Having to navigate the tiny historical streets in 40 degree heat is a skill in itself. The Amalfi Coast sees 10 million tourists a year, and honestly, I’d have to question if I’d walk the plagued streets again. Having said that, the quaint shops as well as a night at the opera it truly was authentic. 

    But with fame comes a price. Narrow streets are clogged with tour buses, local culture is diluted, and prices have skyrocketed, pushing out residents. To preserve its magic, the Amalfi Coast needs sustainable tourism; the black death of over tourism isn’t enjoyable for any holiday maker or travellers. Travelers must tread lightly—before paradise becomes a postcard of the past. 

    When I visited there, what I found most heart breaking is witnessing the slow erosion of authenticity. Locals would once gather in quiet bars and piazzas to share a cigarette and an espresso; now selfie sticks dominate every scene. The musicality of daily life has been disrupted, replaced by a performance tailored for visitors. It begs the question: are we truly experiencing a place, or just consuming a curated version of it? The soul of Sorrento, once felt in its stillness and simplicity, now competes with the noise of mass tourism.