Hailey Biebers empire will be finally getting a home in the UK. 

Following the launch of Rhode in 2022, the billion-dollar brand founded by Hailey Bieber is finally launching in UK Sephora stores following mass success in its early stages. The brand sells a variety of products such as skincare, makeup and infamous lip cases. All Rhode products are prided on production, being purposeful and high performing. Rhode does many pop-ups to help test different markets, with people queuing for hours on end in hopes of getting their hands on just one product.

Rhode’s success allowed the business to be acquired by E.l.f Beauty back in August, and Bieber remaining the chief creative offer and is head of innovation for Rhode, supported by the industry powerhouse that is E.l.f Beauty.

Sephora is the perfect place for a brand that is on such a global scale among consumers, with the company operating in 35 markets. The brand has more than 3,200 stores and millions of followers on a range of platforms. 

Sephora announced the launch of Rhode in its stores back in May with no official date for the UK launch. However, it has recently been confirmed that the UK stores will be receiving the widely loved products on the 10th of November. With Hailey Bieber stating that Sephora is the best partner to ‘help bring the vision to life’. 

As a Rhode fan personally, I cannot wait to be able to go into stores and pick up my favourite products!