Oasis Comeback
After 15 years being separated, with both Noel and Liam Gallagher Pursuing solo careers, Oasis announced their comeback tour on the 27th of August 2024. Tickets flew out with every date of the tour being a sell out, with no surprise as the band is one of the most popular bands in the world, from dominating the 90s to continuing to grow their fan base to this day.
With Oasis being an older iconic band, the typical fan is not one-dimensional as it includes older fans who experienced the 90’s madness and new generation fans of young listeners. Fans incorporate 90’s style fashion as their uniform, with Adidas being the main brand linked to the band. Adidas is a part of the brand’s culture which is why for the 2025 oasis tour, the band collaborated with Adidas to make unique merchandise and continue the link and legacy they share together.
The collaboration just made sense as it highlighted the authentic cultural connection between Oasis and Adidas with their heritage both linking to the British working class and football culture (hooliganism). Fans of the band are often a part of the “casuals” fashion trend which ultimately consists of sportswear being styled day to day, Adidas being a prominent brand worn within this trend.
When the comeback tour began, it became a trend on TikTok to post a video of all the Adidas shoes being worn at the concerts, which demonstrates why the collaboration fit perfectly with the fan base aesthetic.
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