From ‘Anaconda’ to Kardashian proportions - The hour glass body type
Even 3,000 years ago women’s ideal body types determined societies’ standards for beauty; ranging from Ancient Greek times where women were considered ‘disfigured’ versions of men, to our nowadays ideal of having a flat stomach, small waist, with a big butt and breasts. In the past two years we have started going back to the 1950’s Hourglass figure trend, brought on by pop culture and celebrities.
The tiny-waist, large-chested ideal has turned many people into getting butt augmentation (with a price tag of £4,000, procedures rising 484 per cent last year) and plastic surgery.
The fashion industry is no stranger to this new trend.
“It’s all about the hourglass,” says Soozie Jenkinson, head of lingerie design at Marks & Spencer. The company alone sells around 30 waist-sculpt products.
“Anything that creates a neat line around your waist draws the eye and makes it look tinier,” V&A’s Susanna Cordner explains.
“If you had low-fit briefs under one of those dresses, it would be unflattering,” she says. “But high-waisted ones sculpt while creating an optical illusion. It’s really clever.”
The female waist-to-hip ratio has long been a health and fertility indicator used by The World Health Organisation. A healthy ratio usually ranges between 0.67 and 0.8. This means a waist between 24in and 28in with 36in hips, or between 27in and 31in with 40in hips.