Gap accused of sexism over children’s t-shirt ad


Gap accused of sexism over children’s t-shirt ad

The clothing company's new advertising campaign provoked outrage, with critics describing it as sexist.



The campaign poster features a boy, labelled “the little scholar”, wearing a T-shirt emblazoned with Albert Einstein’s face next to a girl wearing pink who is called “the social butterfly”.


The ad says of the boy “your future starts here”, while the girl’s clothes are “the talk of the playground”.


Amongst the critics is the Let Toys Be Toys campaign group, which calls on companies to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.


Hamleys, the toy store, alread abandoned its pink and blue signs for boys and girls after being accused of “gender apartheid”. 


The Pink Stinks campaign group has also successfully tackled retailers over casual sexism - Sainsbury’s now has stopped labelling doctor costumes as for boys, and nurses and beauticians for girls.


Gap also made a glaring spelling error on the Einstein T-shirt pictured on the "The Little Scholar.", as pointed out by Ruth Walker-Cotton, who tweeted: 

















“My daughter & son both love to have genius ideas – please don’t limit them. Ps you spelt Einstein wrong.” The scientist’s name appears on the T-shirt spelled “Einstien”.






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